The Soft Build Back Story
 "There’s the soft build and the hard build.  You need to start acting as if you were already in the new building, long before you are in the new building" Professor Jim…
Serious play in the city
When work is distributed, the office no longer carries the burden of being a platform for presenteeism. Its the hub for collective energy that spills out into new digital toeholds across the…
The Point of a Pilot
Taking risks and testing performance – that is the point of a pilot. These two key themes emerged in a recent AECOM conference presentation in Sydney. The conference explored Next Generation Activity Based Workplaces (ABW). I…

The Soft Build is a strategy consultancy that helps people use buildings as a scaffold for organisational change.

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